The Effectiveness of Brand Promotion

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Brand promotion is more than slapping a logo on a coffee cup and tossing it in a product shipment to a customer. Brand promotion is a deliberate, well-planned process of associating your logo, your tagline, and your value proposition with the needs of your customers and causing them to think of you when they need a product or service that you offer.

A successful branding program will make your logo memorable, your message recallable and your service valuable. But it doesn’t happen by accident and it doesn’t happen without proper execution.

Many small businesses lack the experience and resources to properly develop their brand, sometimes spending many thousands of dollars on ill-conceived marketing concepts that have no sustainable impact on their marketplace and fail to properly create any brand equity.

Henry York Advertising works with businesses of every size to create budget-friendly, meaningful and effective brand development programs that are designed to deliver long-term results. Contact us for a free consultation on how to create a powerful identity and message for your company.


Henry York is a small boutique New York City agency with the resources, experience and connections to deliver “big agency” results—at a fraction of the price and with much greater agility and personal service than a large firm.