A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
Don't settle: Don't finish copy books. If you don't like the menu, leave the restuarant. If you're not on the right path, get off it.
Today, the recipe for local business success includes a mobile-friendly website, local search, Search Engine Optimization, and other digital marketing tools. That’s because today’s customers – determined to find the best restaurant, landscaper, dentist, etc. – search on Google and Bing, by laptop and smartphone.